Wookiee Hut
August 7, 2020
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Geneva - Stopping Off Point For The World's Confectionary Giants

Author: Administrator
Switzerland is famous for many things such as banking, precision time-making, mountains, neutrality and of course - chocolate! Although Swiss chocolate may not be as rich as its Belgian counterpart, it is superior in taste to many and definitely more popular throughout the world.

The famous Toblerone bar comprising triangular chocolate shapes ingrained with honey and almond nougat and moulded into a triangular bar, was named after the Swiss chocolate manufacturer Jean Tobler who first manufactured it in 1867. Now the world-famous bar, whose angular shape is designed to represent the iconic Swiss Matterhorn, is now produced by world confectionary giant Kraft Foods who have their European headquarters just outside Zurich in Switzerland.

Although an enormous multi-national company generating annual worldwide sales of $42billion per year, Kraft is still only the world's second largest food and beverage manufacturer lagging behind confectionary giants Nestle; a Swiss company headquartered in the city of Vevey. In the same year as Tobler launched his brand new bar the two companies that were eventually to merge in 1905 and become known as The Nestle and Anglo-Swiss Condensed Milk Company were formed.

Further mergers and expansion followed throughout the 20th century and the chocolate giant became known as just Nestle in 1977. A decade later the ambitious company has also acquired iconic American food producer Carnation and noted York-based company Rowntree Mackintosh, along with their world-famous Kit Kat brand. The coup de grace for Nestle was their strategic partnership with Pierre Marcolini - a noted Belgian chocolate maker, established in December 2007.

Since then, flights to Geneva have carried many employees and executives from hundreds of locations throughout the world on their way to the headquarters or regional offices of confectionary giants based in Switzerland.

The chocolate and confectionary sectors are big in Switzerland for a very good reason, namely the fact that the Swiss have a very sweet tooth. They boast the highest per capita rate of consumption of chocolate at almost 12kg per person per year and manage to consume just under half of all the country's chocolate output; the rest is exported to Europe and North America, primarily Germany. In addition both Nestle and Kraft have a significant number of manufacturing plants based throughout Europe and the rest of the world to supply chocolate and food products to local markets.

So, the next time you are browsing any duty free store at the airport have a quick look at just how much Swiss chocolate is for sale. But, if you're heading for Geneva, don't bother buying any chocolate before you fly - that's rather like taking coals to Newcastle!


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